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OUR SERVICES

  • COMPETITIVE ANALYSIS
  • CONSUMER RESEARCH
  • BRAND POSITIONING
  • MESSAGING HIERARCHY
  • PACKAGING OPTIMIZATION
  • NEW PRODUCT EXPANSION

In 2015, Beanitos hired Gallant to help them “cross the chasm” from the natural food aisle to a more mainstream brand that snack lovers everywhere would remember. After a thorough competitive analysis along with primary consumer research, Gallant provided Beanitos with a new brand positioning, a more engaging brand personality, and an integrated messaging hierarchy.

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NEW BRANDING + PACKAGING

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Gallants consumer research and key findings resulted in new creative copy and a new messaging hierarchy designed to maximize the real estate on Beanitos’ bags. Working with Ptarmak for the final packaging design, Gallant’s recommendation – captured in the creative brief  – has led to a fresh new look and feel that allow Beanitos to pop off the shelf.


NEW PRODUCT DEVELOPMENT

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In addition to our recommended brand positioning and message hierarchy, Gallant’s research uncovered new opportunities for product expansion. As a result of our research and recommendations, Beanitos ultimately created a brand new line of chips: Skinny Dippers – 100% baked, with just 2g of fat, and only 90 calories per serving.

 

Gallant has done a phenomenal job of helping us see Beanitos in a new light so that we can capitalize on a number of new opportunities. They have been a thoughtful, strategic extension of our marketing team and their creative ideas have been an inspiration.
– Dan Costello, CEO, Beanitos

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